As the 2016 presidential election heats up, Clemson University’s Social Media Listening Center (SMLC) and WYFF 4, the top-rated television station in South Carolina’s largest media market, are teaming up to analyze social media conversations playing out online in the months leading up to Election Day.
Clemson University communication studies students launched a new blog, Pawlitics, to highlight their partnership with WYFF News 4, the Greenville-based NBC affiliate. Using Clemson’s Social Media Listening Center (SMLC), students are tracking social media activity surrounding the midterm election, including races in South Carolina, North Carolina and Georgia.
Whether you’re a journalist seeking to supplement news coverage of a political coup or you’re a multimillion-dollar corporation trying to better serve your customers — hearing what people have to say is important business.
Clemson University students and faculty have a massive window on the world thanks to a new Social Media Listening Center dedicated Friday on campus. The facility effectively doubles the university’s commitment to social media listening, not only in terms of space but also in terms of technology.