Sports Illustrated is partnering with Clemson University’s Social Media Listening Center to reveal insights using the school’s unique analytics software that will inform its social strategy and help augment its editorial content. Clemson’s Social Media Listening Center (SMLC), the first facility of its kind in higher education, monitors, measures and engages in social media conversations from across the web. This collaboration provides SI with access to public opinion in real time to help develop content across SI channels.
As the 2016 presidential election heats up, Clemson University’s Social Media Listening Center (SMLC) and WYFF 4, the top-rated television station in South Carolina’s largest media market, are teaming up to analyze social media conversations playing out online in the months leading up to Election Day.
Clemson University communication studies students launched a new blog, Pawlitics, to highlight their partnership with WYFF News 4, the Greenville-based NBC affiliate. Using Clemson’s Social Media Listening Center (SMLC), students are tracking social media activity surrounding the midterm election, including races in South Carolina, North Carolina and Georgia.