The Department of Marketing in the College of Business will enter its 31st year at Clemson University with Jesse Moore as its full-time chair. In naming Moore the sixth chair of the college’s second largest major, Dean Bobby McCormick removed the interim title Moore held for about 16 months. The Virginia native is entering his […]
Wendy York, associate dean at Stanford University’s Graduate School of Business, has been named dean of Clemson University’s College of Business. She will begin her new job in mid-July.
Having a sound marketing plan and being good on your feet presenting it are valuable attributes of any successful marketing professional. Those skills were put to the test in a competition among teams of Clemson University senior marketing students for their final project in Marketing 4500. “The course challenges students to find marketing solutions to […]
Challenging conventional wisdom is often met with resistance, but it can open minds to a different way of viewing long-held beliefs. Andy Poehlman, assistant professor of marketing at Clemson University, has done just that in recently published research on consciousness and its role in consumer behavior. In fact, interest in his research prompted the highly […]
Being your team’s go-to person for sharing market intelligence comes at a price, according to research conducted by a Clemson University marketing researcher. Recently published research by Ryan Mullins, associate professor of marketing in Clemson’s College of Business, examined intelligence gathering and sharing among marketing professionals at a Fortune 1000 company. The results showed that […]
A senior marketing major and creative writing minor, Reed Piller is a self-published author with a trilogy of novels.
Clemson students research ways Baby Boomers can pass institutional knowledge on to Millennials in the work force.
By nearly every statistical measure, Elisa Anne Aldrich enjoyed a successful freshman year in 2015–16 as a member of the indoor and beach volleyball teams at Florida Gulf Coast University. The 5-foot-10 middle blocker was fifth on the indoor team with 56 blocks and led all Eagles players with 1.06 blocks per set. She followed […]
A class assignment brought results beyond what was anticipated by students in Clemson University’s latest Marketing 3020 class. Students in the latest iteration of the consumer behavior course engaged in a service learning project that not only earned them class credit, but opened their eyes to the impact telling one’s story can have on a person.
Faculty from two Clemson colleges have established a business anthropology undergraduate certificate program that seeks to address business issues through the lens of social science. Faculty designed the program to better prepare students for a business world that has grown increasingly dependent on strategy informed by research that examines culture, customer experience and employee behavior. […]
Don Gorske of Wisconsin ate at least one Big Mac every day for 39 years. Mark Covert of California ran at least one mile every day for 45 years. Dick Coffee attended 781 straight University of Alabama football games. These examples suggest the desire to maintain a streak can be a powerful influence on behavior. […]
Chrysler Corp., acquired American Motors, Prozac made its U.S. debut, as did The Simpson’s cartoon – all events occurring in 1987 that were accompanied by huge marketing campaigns. One of Clemson University’s most significant marketing milestones also took place in 1987 when the first degrees in marketing were awarded to eight students. Since then, more […]
There are plenty of interns who would love to be in Alvaro Guzman’s shoes this summer. Through a relationship built with Tiger Ties mentor Scott Woods ’93, the senior marketing major has scored an internship that has him working for a social business enterprise that seeks to put shoes on the nearly 1.5 billion people […]
Anastasia Thyroff doesn’t believe in wasting an opportunity to teach young marketing minds about consumer behavior. So, the assignment her MKT-302 Consumer Behavior class endeavored in the spring semester was to become “waste-free” consumers for a week. The experience turned out to be an eye-opening lesson in consumption, and the impact consumers have on society. […]
Finding the best way to mitigate the brain drain that occurs when a generation of experience leaves the workforce is a monumental task confronting businesses worldwide. Companies are devoting time and resources to determine how they can maintain an informed and knowledgeable employee base during this generational transition – including Siemens, one of the largest […]