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Stories tagged with "Marketing"

  • Wendy York-Letter to Grads 2020

    To the Business Class of 2020

    May 7, 2020

    Your ability to adapt to the extraordinary events of the past several months has been a test of your resiliency, and is something you will draw upon again and again professionally and personally. Learn from it, knowing you can overcome adversity and achieve your goals.

  • Michele Cauley at laptop

    Marketing students turn pandemic into epic learning experience

    April 16, 2020

    Michele Cauley’s marketing students aren’t letting the COVID-19 health crisis get in the way of their learning. In fact, they’re leveraging it. “It’s experiential learning at its finest,” the College of Business professor of practice said. “These students will be forever changed by what they’re experiencing, which is going to provide them with a positive […]

  • Panelists discuss disruptive technology with marketing students

    Panelists share insights on careers and technology acumen

    January 15, 2020

    A panel of business and technology professionals lent their expertise to more than 100 Clemson University business students recently about how analytics and innovation are impacting the financial services industry, but they also offered up some sage advice on career advancement. Technology, Analytics & Disruptive Innovation Within the Financial Services Industry was moderated by alum […]

  • Marketing students present social media plan to alumni organization

    Students learn to go about others’ business on social media

    January 8, 2020

    Students in Michele Cauley’s Social Media Marketing class learned the many benefits of social media beyond updating their Facebook status or sharing a friend’s Instagram story. Social Media Marketing (3220) provided students an introspective view of how they brand themselves on social media and gave them hands-on experience in creating and executing a business client’s […]

  • An image of a mobile device on the Student Affairs Facebook page, sharing a video reflection on May 2019 graduation

    Student Affairs Publications earns four Education Digital Marketing awards

    December 17, 2019

    Student Affairs Publications (SA Pubs) recently earned four awards in the seventh annual Education Digital Marketing Awards, sponsored by the Higher Education Marketing Report. The awards span 28 different categories and aim to recognize the best in educational websites, digital content, electronic communications, mobile and social media. SA Pubs earned awards in all four categories […]

  • Will Swinney presents in classroom

    For marketing’s Will Swinney, desire to be his best is home-grown

    December 11, 2019

    Whether on the football field or in a classroom, Will Swinney is a grinder. Son of renowned Clemson University head coach Dabo Swinney, Will Swinney plays as hard to win on Saturdays as he does to succeed Monday through Friday as a student.

  • Robert Burnside and Griffin Poyck, former president and current president of Clemson Esports, visit with faculty and staff at Clemson

    Growing trend of esports catches on with Clemson students

    December 4, 2019

    Griffin Poyck was a young boy the first time he recalled a video game piquing his interest. “My neighbor had a game from the Sonic the Hedgehog series and I was enamored with it,” he said. “I asked my parents about it, got something for Christmas and I’ve been playing ever since.” What began as […]

  • Sports marketers address students

    Seminar exposes sports marketing students to industry’s many opportunities

    November 20, 2019

    Sports marketing professionals recently shared their career journeys, employment advice, some do’s and don’ts of job searches and a myriad of other career-guidance nuggets with students attending a seminar organized and moderated by Delancy Bennett, assistant professor of marketing. The six-member panel of Clemson University alumni who pursued careers in sports marketing delved into their […]

  • Students present projects in marketing promotional strategies class

    Marketing students’ campaign pitches peanuts to peers

    October 28, 2019

    Enlisting alums for experiential education opportunities is a hallmark of the College of Business’ beyond-the-classroom approach to learning. One of the recent best practices involving students’ exposure to real-world learning is happening this semester in Michele Cauley’s 4230-Promotional Strategy class in the Department of Marketing. The professor of practice has her students immersed in a […]

  • Kevin Chase works with sales students

    Sales Innovation Program research enriches classroom learning

    October 7, 2019

    When looking for relevant topics to share with his students, Kevin Chase hearkens back to his professional sales career. The research resulting from those experiences that he brings to the classroom sheds light on issues College of Business marketing students will likely encounter in their sales careers. The assistant professor in the Department of Marketing […]

  • Sales Club leadership team

    Campus-wide Sales Club agenda features networking, development

    September 5, 2019

    Two new course offerings and a Sales Club whose calendar is loaded with development opportunities are clear signs the College of Business’ Sales Innovation Program is in full gear for the 2019-2020 academic year. The Sales Innovation Program is one of eight Signature Programs in Dean Wendy York’s strategic plan that will leverage the strengths […]

  • Robert Tinsley, a class of 2021 marketing major at Clemson, ran across the United States with 4K for Cancer

    Tiger trek: Clemson junior Robert Tinsley spent most of his summer running to raise money and awareness for cancer

    August 30, 2019

    Robert Tinsley was admittedly nervous. After all, there he was riding in one of two 15-passenger vans amid a group of strangers he’d only “met” through a group chat. “I thought to myself, ‘What have I done?’” said Tinsley, a junior marketing major at Clemson University. “But it turned out to be the best thing […]

  • New faculty joining the College of Business in 2019

    Twenty-two new faculty welcomed into College of Business fold

    August 20, 2019

    The College of Business has added to its strong complement of educators for the 2019-20 academic year by welcoming 22 new faculty poised to enrich the minds of Clemson University’s next generation of business leaders. Among the faculty additions are two new department chairs. Craig Wallace most recently led the University of Denver’s management department. […]

  • Sales Club leadership team pictured with dean and Dan Garrison

    New student club reaping Sales Innovation Program benefits

    April 17, 2019

    Marketing students are wasting little time in capitalizing on a generous Cornerstone Partner Gift to the Clemson University College of Business. The Clemson Professional Sales Club is in business after recently having its charter approved by the university. A six-member leadership team led by junior marketing majors Alexis Hale and Bailey Whetter has begun recruiting […]

  • A man in a plaid shirt stands in front of a tree for a photo.

    Meet a Tiger: Danny Weathers

    April 12, 2019

    As the 2019-20 Faculty Senate president, this Tiger hopes to implement changes and policies that benefit faculty and make a positive impact on the university that he loves.