With a growing list of industry partnerships, a commitment to providing students experiential leadership opportunities and a new cutting-edge Sales Lab opening, the Sales Innovation Program is moving forward, unimpeded by the pandemic. The Sales Innovation Program was founded in 2019 as a Signature Program within the College of Business through an Academic Cornerstone gift […]
Clemson University’s Angeline Close Scheinbaum has been recognized by the Advertising Research Foundation as the recipient of one of its 2020 Great Minds Awards. Close Scheinbaum is an associate professor of marketing in the College of Business and The Dan Duncan Professor of Sports Marketing. She specializes in consumer psychology, integrated brand promotion and sponsorship […]
Your ability to adapt to the extraordinary events of the past several months has been a test of your resiliency, and is something you will draw upon again and again professionally and personally. Learn from it, knowing you can overcome adversity and achieve your goals.
Michele Cauley’s marketing students aren’t letting the COVID-19 health crisis get in the way of their learning. In fact, they’re leveraging it. “It’s experiential learning at its finest,” the College of Business professor of practice said. “These students will be forever changed by what they’re experiencing, which is going to provide them with a positive […]
A panel of business and technology professionals lent their expertise to more than 100 Clemson University business students recently about how analytics and innovation are impacting the financial services industry, but they also offered up some sage advice on career advancement. Technology, Analytics & Disruptive Innovation Within the Financial Services Industry was moderated by alum […]
Students in Michele Cauley’s Social Media Marketing class learned the many benefits of social media beyond updating their Facebook status or sharing a friend’s Instagram story. Social Media Marketing (3220) provided students an introspective view of how they brand themselves on social media and gave them hands-on experience in creating and executing a business client’s […]
Student Affairs Publications (SA Pubs) recently earned four awards in the seventh annual Education Digital Marketing Awards, sponsored by the Higher Education Marketing Report. The awards span 28 different categories and aim to recognize the best in educational websites, digital content, electronic communications, mobile and social media. SA Pubs earned awards in all four categories […]
Whether on the football field or in a classroom, Will Swinney is a grinder. Son of renowned Clemson University head coach Dabo Swinney, Will Swinney plays as hard to win on Saturdays as he does to succeed Monday through Friday as a student.
Griffin Poyck was a young boy the first time he recalled a video game piquing his interest. “My neighbor had a game from the Sonic the Hedgehog series and I was enamored with it,” he said. “I asked my parents about it, got something for Christmas and I’ve been playing ever since.” What began as […]
Sports marketing professionals recently shared their career journeys, employment advice, some do’s and don’ts of job searches and a myriad of other career-guidance nuggets with students attending a seminar organized and moderated by Delancy Bennett, assistant professor of marketing. The six-member panel of Clemson University alumni who pursued careers in sports marketing delved into their […]
Enlisting alums for experiential education opportunities is a hallmark of the College of Business’ beyond-the-classroom approach to learning. One of the recent best practices involving students’ exposure to real-world learning is happening this semester in Michele Cauley’s 4230-Promotional Strategy class in the Department of Marketing. The professor of practice has her students immersed in a […]
When looking for relevant topics to share with his students, Kevin Chase hearkens back to his professional sales career. The research resulting from those experiences that he brings to the classroom sheds light on issues College of Business marketing students will likely encounter in their sales careers. The assistant professor in the Department of Marketing […]
Two new course offerings and a Sales Club whose calendar is loaded with development opportunities are clear signs the College of Business’ Sales Innovation Program is in full gear for the 2019-2020 academic year. The Sales Innovation Program is one of eight Signature Programs in Dean Wendy York’s strategic plan that will leverage the strengths […]
Robert Tinsley was admittedly nervous. After all, there he was riding in one of two 15-passenger vans amid a group of strangers he’d only “met” through a group chat. “I thought to myself, ‘What have I done?’” said Tinsley, a junior marketing major at Clemson University. “But it turned out to be the best thing […]
The College of Business has added to its strong complement of educators for the 2019-20 academic year by welcoming 22 new faculty poised to enrich the minds of Clemson University’s next generation of business leaders. Among the faculty additions are two new department chairs. Craig Wallace most recently led the University of Denver’s management department. […]