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Stories tagged with "Erwin Center For Brand Communications"

  • Erwin Center students work on packaging project

    A Package Deal: Erwin Center interns learn by doing with Pamarco

    March 26, 2020

    The Erwin Center for Brand Communications interns are working with Pamarco, a leader in flexographic anilox printing, on an interdisciplinary creative packaging project from ideation to production that will have them collaborating with their peers in Graphic Communications. Since 1946, Pamarco has positioned itself as the world’s most successful flexographic anilox supplier in its industry. […]

  • Participants attending CMO Summit at Watt Family Center

    CMO Summit: Mission accomplished, sights set on future event

    November 14, 2019

    This fall’s CMO Summit connected a who’s who of global consumer brand leaders with students, regional professionals and academia, and in the process raised awareness of the scope of The Erwin Center for Brand Communications. Among other benefits, Joe Erwin, co-founder of the Erwin Center, said the mid-September event held at the Watt Family Innovation […]

  • Convocation from August 2018

    Clemson to kick off academic year Aug. 19 with Convocation

    August 15, 2019

    Clemson University begins its academic year officially at 10:30 a.m. Monday, Aug. 19, at Convocation in Littlejohn Coliseum. Freshmen, transfer and graduate students, along with faculty and staff, are invited to take part in the annual ceremony and hear remarks from a number of distinguished speakers, including President James P. Clements and academic cornerstone partner Joe Erwin.

  • Erwin Center Summer Scholars students in front of Academic Success Center

    Erwin Center, leading brands partner for Summer Scholars program

    May 22, 2019

    Students representing 10 colleges and universities are learning about the impact of strategic brand communication during the second annual Clemson University Erwin Center Summer Scholars program. The objective of the Summer Scholars initiative is to give students access to industry professionals and provide hands-on training to advance diversity in the field of brand communication. Students in the […]

  • Erwin Center students participate in brand challenge with McLaren

    McLaren brings cross-disciplinary brand campaign challenge to the Erwin Center

    May 15, 2019

    Clemson University’s Erwin Center for Brand Communications, part of the College of Business, brings business-world reality into the classroom by providing students with opportunities to solve real-world business challenges. Teams of students across a broad spectrum of educational disciplines were challenged last semester with developing a brand campaign for McLaren Automotive, one of the world’s […]

  • Erwin Center CMO Summit logo 2019

    The Erwin Center for Brand Communications’ CMO Summit is Sept. 20

    May 2, 2019

    Top marketing officers from some of the leading agencies and consumer brands will be featured at a CMO Summit this fall, hosted by the College of Business’ Erwin Center for Brand Communications. In partnership with Forbes, The Erwin Center’s two-day summit, “The Art and Science of Building a Brand,” will expose the Clemson University community […]

  • Students participate in Erwin Center Summer Scholars branding camp

    Erwin Center advancing diversity through Summer Scholars branding camp

    November 27, 2018

    The Erwin Center for Brand Communications at Clemson University is gearing up for the 2019 edition of its Erwin Center Summer Scholars program. The second annual week-long camp, which helps prepare minority students for jobs with leading brands and agencies, will be held May 18-25, 2019. Applications are due March 1, 2019.

  • A McLaren 570 and a McLaren 720 sit with their doors open in front of Memorial Stadium.

    McLaren puts students in driver’s seat of Erwin Center project

    September 12, 2018

    The next best thing to gripping the steering wheel of a high-end sports car is having a hand in marketing one of the world’s most elite brands of high-performance vehicles. Just ask Clemson University seniors Brett Miles and Sky Williams, who have served in internships with United Kingdom-based McLaren Automotive, a manufacturer of sleek sports […]

  • McLaren, Erwin Center, Creative Inquiry, Brand

    Clemson’s Erwin Center students helping drive McLaren brand expansion

    August 27, 2018

    United Kingdom-based McLaren Automotive is tapping Clemson University students this semester to help the high-performance sports car manufacturer reach a new set of consumers. The Erwin Center for Brand Communications students will be tasked with developing an advertising and marketing campaign to help McLaren reach “lifestyle” sports car enthusiasts.

  • Wall Street Journal, Erwin Center, subscription

    Erwin Center again offers free access to online Wall Street Journal

    August 21, 2018

    Students who are current on what’s trending in their chosen business field are more competitive in a constantly changing marketplace. That’s why the College of Business’ Erwin Center for Brand Communications is again offering free Wall Street Journal digital subscriptions to business school students, faculty and staff this fall. Made available for the first time […]

  • Clemson promotes inclusive excellence through summer scholars branding program

    July 11, 2018

    Students representing nine colleges and universities in both Carolinas are learning about the impact of effective communication during the first Clemson University Erwin Center Summer Scholars (ECSS) program.

  • Erwin Center, Clements, Hildebrand, Gill

    Katie Hildebrand to lead Erwin Center for Brand Communications

    July 11, 2018

    Clemson University’s Erwin Center for Brand Communications has named advertising and digital marketing professional Katie Hildebrand as its new executive director.

  • Clemson President James P. Clements thanks Gretchen and Joe Erwin for their academic cornerstone gift at Thursday's announcement.

    Erwins’ commitment makes a difference for Clemson University students, faculty and business community   

    March 29, 2018

    Upstate residents Joe and Gretchen Erwin of Greenville will improve the future of Clemson University students, faculty and staff and the business community with their $2.5 million gift, including $1 million for the new College of Business building and $1.5 million for a student scholarship and programming support for communication students and adjunct faculty.

  • Wall Street Journal, College of Business, subscription

    College of Business Wall Street Journal courtesy of Erwin Center

    September 7, 2017

    College of Business students, faculty and staff will have a valuable new resource available to them this fall, and it will come at no cost to them. Thanks to the Erwin Center for Brand Communications and long-time Clemson University benefactors Joe and Gretchen Erwin, digital subscriptions to the business-news oriented newspaper will be free to […]