Clemson University students in the Erwin Center for Brand Communications partnered with Vapor Apparel, a leader in the sun-protection apparel industry, in the spring semester to support the new launch of the brand’s E-commerce platform for direct-to-consumer sales. The Erwin Center for Brand Communications students created innovative, digital marketing campaigns for the new Vapor Apparel brand […]
Teams of Erwin Center for Brand Communications students have been collaborating virtually with Uniroyal tires this semester in developing strategic insights and campaign concepts to target new consumers for the Michelin-brand manufacturer. Brand Strategy and Brand Creation and Communications courses have been led, respectively, by Jackie Herr, Erwin Center faculty member, and board member and […]
The Erwin Center for Brand Communications interns are working with Pamarco, a leader in flexographic anilox printing, on an interdisciplinary creative packaging project from ideation to production that will have them collaborating with their peers in Graphic Communications. Since 1946, Pamarco has positioned itself as the world’s most successful flexographic anilox supplier in its industry. […]
This fall’s CMO Summit connected a who’s who of global consumer brand leaders with students, regional professionals and academia, and in the process raised awareness of the scope of The Erwin Center for Brand Communications. Among other benefits, Joe Erwin, co-founder of the Erwin Center, said the mid-September event held at the Watt Family Innovation […]
Clemson University begins its academic year officially at 10:30 a.m. Monday, Aug. 19, at Convocation in Littlejohn Coliseum. Freshmen, transfer and graduate students, along with faculty and staff, are invited to take part in the annual ceremony and hear remarks from a number of distinguished speakers, including President James P. Clements and academic cornerstone partner Joe Erwin.
Students representing 10 colleges and universities are learning about the impact of strategic brand communication during the second annual Clemson University Erwin Center Summer Scholars program. The objective of the Summer Scholars initiative is to give students access to industry professionals and provide hands-on training to advance diversity in the field of brand communication. Students in the […]
Clemson University’s Erwin Center for Brand Communications, part of the College of Business, brings business-world reality into the classroom by providing students with opportunities to solve real-world business challenges. Teams of students across a broad spectrum of educational disciplines were challenged last semester with developing a brand campaign for McLaren Automotive, one of the world’s […]
Top marketing officers from some of the leading agencies and consumer brands will be featured at a CMO Summit this fall, hosted by the College of Business’ Erwin Center for Brand Communications. In partnership with Forbes, The Erwin Center’s two-day summit, “The Art and Science of Building a Brand,” will expose the Clemson University community […]
The Erwin Center for Brand Communications at Clemson University is gearing up for the 2019 edition of its Erwin Center Summer Scholars program. The second annual week-long camp, which helps prepare minority students for jobs with leading brands and agencies, will be held May 18-25, 2019. Applications are due March 1, 2019.
The next best thing to gripping the steering wheel of a high-end sports car is having a hand in marketing one of the world’s most elite brands of high-performance vehicles. Just ask Clemson University seniors Brett Miles and Sky Williams, who have served in internships with United Kingdom-based McLaren Automotive, a manufacturer of sleek sports […]
United Kingdom-based McLaren Automotive is tapping Clemson University students this semester to help the high-performance sports car manufacturer reach a new set of consumers. The Erwin Center for Brand Communications students will be tasked with developing an advertising and marketing campaign to help McLaren reach “lifestyle” sports car enthusiasts.
Students who are current on what’s trending in their chosen business field are more competitive in a constantly changing marketplace. That’s why the College of Business’ Erwin Center for Brand Communications is again offering free Wall Street Journal digital subscriptions to business school students, faculty and staff this fall. Made available for the first time […]
Students representing nine colleges and universities in both Carolinas are learning about the impact of effective communication during the first Clemson University Erwin Center Summer Scholars (ECSS) program.
Clemson University’s Erwin Center for Brand Communications has named advertising and digital marketing professional Katie Hildebrand as its new executive director.
Upstate residents Joe and Gretchen Erwin of Greenville will improve the future of Clemson University students, faculty and staff and the business community with their $2.5 million gift, including $1 million for the new College of Business building and $1.5 million for a student scholarship and programming support for communication students and adjunct faculty.