CLEMSON — The next-generation Mazda-sponsored concept vehicle, conceived and engineered by Clemson University automotive engineering students, will be shown next week at the 2013 Specialty Equipment Market Association (SEMA) show.

Deep Orange 3, the innovative prototype vehicle designed and engineered by students at the Clemson University International Center for Automotive Research (CU-ICAR), will be displayed Nov. 5-8 at the Las Vegas Convention Center.

Deep Orange 3 was sponsored by Mazda North American Operations and developed in collaboration with numerous automotive companies, including several SEMA members. The vehicle’s body panels were designed by students at the Art Center College of Design in Pasadena, Calif.

CU-ICAR and SEMA will co-host a news conference at 10 a.m. Nov. 6 on the Vehicle Technology Center stage.

John Waraniak, vice president of vehicle technology for SEMA, and Clemson automotive engineering assistant professor Rob Prucka will discuss expansion of a five-year relationship through SEMA research funding. Paul Venhovens, BMW Chair in Automotive Systems Integration, who leads the Deep Orange program, will discuss the Deep Orange 3 design concept.

As part of a $1 million two-year grant, CU-ICAR will develop a Transient Emissions and Fuel Economy Laboratory and a Vehicle Dynamics Laboratory to provide physical testing, engineering resources and research support for performance-product development, testing, analysis and integration.

The grant will help speed to market performance aftermarket components for SEMA members that design, engineer and produce emissions-regulated and vehicle dynamics products.

Deep Orange 3 features a unique hybrid powertrain that automatically chooses front-, rear- or all-wheel-drive; a load-bearing structure based on innovative sheet-folding technology patented by Industrial Origami; and groundbreaking 3+3 seating configuration in sports car architecture.

As part of the graduate automotive engineering program at CU-ICAR, students are required to create and manufacture a new vehicle prototype. The Deep Orange project is breaking new ground in automotive design and function.

The project showcases advanced vehicle technologies and provides students an opportunity to work directly with automotive industry partners to innovate and develop ideas.