Millennium Boulevard becomes Millennium Drive at the end March each year.

Millennium Boulevard becomes Millennium Drive at the end of March each year.

GREENVILLE — Millennium Boulevard will become Millennium Drive on Saturday when the Clemson University International Center for Automotive Research (CU-ICAR) hosts its second annual international car cruise and festival.

CU-ICAR will stage Millennium Drive from noon to 5 p.m. in celebration of the Upstate’s booming international automotive market and to coincide with the month-long Upstate International festival.

Millennium Drive is a free event for all ages with entertainment for the whole family. Visitors can enjoy international food, live music and view cars from around the world.

The event will feature vehicles that showcase the rich past and exciting future of the automobile. More than 100 cars from around the world will cruise Millennium Boulevard and Innovation Drive on the CU-ICAR campus.

This event is made possible with the support of Koyo/JTEKT, BMW, Verdae, Native Sons Screen Print & Embroidery, Summit Media, Sage Automotive Interiors, MTC Federal Credit Union, iTiC, Seamon Whiteside, Proterra, Bunnell-Lammons Engineering Inc., Upstate Business Journal, iMAGINE Upstate and Upstate International.

For more information about Millennium Drive, visit


Clemson University’s International Center for Automotive Research is a 250-acre advanced-technology research campus where university, industry and government organizations collaborate. Clemson’s College of Engineering and Science offers master’s and Ph.D. programs in automotive engineering at CU-ICAR and is conducting leading-edge applied research in critical areas, such as advanced product-development strategies, sustainable mobility, intelligent manufacturing systems and advanced materials. CU-ICAR has industrial-scale laboratories and testing equipment in world-class facilities available for commercial use.