GREENVILLE, S.C. — General Motors is the official sponsor of the latest Deep Orange concept vehicle designed and engineered by students at the Clemson University International Center for Automotive Research (CU-ICAR). 

The project is the fifth generation of Deep Orange, a program that offers a unique approach to teaching graduate automotive engineering students by immersing them in the world of vehicle manufacturers or suppliers. 

Over two years, CU-ICAR students design, engineer and build a vehicle and work closely with numerous industry partners to achieve technology targets. 

For Deep Orange 5, GM tasked students to create innovative solutions to personal urban mobility challenges faced by generations Y and Z: current and future consumers ages 9-28. The project will focus on young consumers in metropolitan areas with populations of more than 3 million people.  

“Gen-Y and Z-Generation consumers present unique challenges to the automotive industry,” said Paul Venhovens, CU-ICAR BMW endowed Chair in Systems Integration who heads the Deep Orange program.  

“Trends for this consumer segment show far greater interest in personal electronic devices than in vehicles,” Venhovens said. “Over the course of this project, we will develop solutions to help overcome those challenges.”

During the next three semesters, Clemson University automotive engineering students will partner with design students at the Art Center College of Design in Pasadena, Calif. Together, they will address industry and societal challenges related to increased urbanization and mobile connectivity. 

“We are thrilled to be partnering with General Motors on this fifth generation vehicle,” said Imtiaz Haque, executive director of the Carroll A. Campbell Jr. Graduate Engineering Center at CU-ICAR, and chairman of the automotive engineering department.  

“General Motors’ long history of looking into the future of urban mobility dates to the Futurama exhibit of the 1939 World’s Fair,” he said. “We are excited to collaborate with GM on this same topic through the eyes of today’s generation.” 

Jan Aase, director of vehicle systems at General Motors, said, “Working with CU-ICAR students on this project helps us develop a vehicle concept for peers by their peers. This is a valuable experience for General Motors and we look forward to the partnership on this project.” 

The GM-sponsored Deep Orange 5 project will continue through August 2014.


Clemson University International Center for Automotive Research
The Clemson University International Center for Automotive Research is an advanced-technology research campus where academia, industry and government organizations collaborate to create a global venue for the automotive industry. The 250-acre campus in Greenville, S.C., is composed of five technology neighborhoods, each designed uniquely for optimizing an innovative and collaborative environment. CU-ICAR is home to Clemson's department of automotive engineering, which offers master's and Ph.D. programs and is conducting leading-edge applied research driven by industry needs. 

Art Center College of Design
Founded in 1930 and located in Pasadena, Calif., Art Center College of Design is a global leader in art and design education. Art Center offers 11 undergraduate and six graduate degrees in a wide variety of art and design disciplines, as well as public programs for all ages and levels of experience. Renowned for its ties to industry and professional rigor, Art Center is the first design school to receive the United Nations' Non-Governmental Organization (NGO) status, providing students with opportunities to produce design-based solutions and creative works for humanitarian and nonprofit agencies around the world. During the college's 80-year history, Art Center's alumni have had a profound impact on popular culture, the way we live and important issues in our society.

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