Charles Chancellor, associate professor of parks, recreation and tourism management and director of the Bicycle Research Team, presented at the conference.

Charles Chancellor, associate professor of parks, recreation and tourism management and director of the Bicycle Research Team, presented at the conference.

Clemson University’s Bicycle Research Team presented three research projects involving bicycle tourism, planning and community development at the recent International Adventure Conference in Sheffield, England.

Charles Chancellor, associate professor of parks, recreation and tourism management and director of the Bicycle Research Team, and doctoral students and team members Li-Hsin Chen and Scott Ogletree presented at the conference. The International Adventure Conference is a meeting of academics and professionals working on adventure initiatives including adventure travel, tourism and the benefits of adventure to well-being.

The theme of incorporating cycling into the greater community resonated throughout the team’s presentations. The first presentation involved a typology of bicycle tourism as a way for destinations to expand their offerings to include bicycle tourists. The second presentation outlined a community development framework that seeks to include bicycle-friendly infrastructure. The final presentation proposed new approaches to bicycle planning in Taiwan that aim to forecast future use of bike-share systems for locals and tourists.

The Bicycle Research Team is made up of Chancellor and six students who have an interest in bicycles as an integral part of a community’s transportation, tourism and recreation options.

“We investigate ways to build a bicycle culture in communities,” Chancellor said. “Our efforts include conceptually modeling the many facets of bicycle tourism with a focus on aiding local event planners’ and tourism organizations’ understanding of what is needed to attract bicycle tourists.”

The team is also investigating methods to more fully integrate bicycle use into community development and it is developing a menu of services with marketers, managers and event planners in mind. This menu of services would ideally influence this audience to take action to increase bicycle-related tourism or more fully integrate bicycle use into communities. The services broadly include economic impact, visitor surveys, branding and planning.