Telling Clemson's story through social media. It sounds easy, but there's detailed planning behind the scenes.
Clemson’s communication department is adding two lecturers this fall, one from the ranks of local TV news and the other from inside the university’s own executive leadership team. Nigel Robertson, an anchor and reporter for WYFF News 4, will teach a course on social media platforms and their impact, while Mark Land, Clemson’s vice president […]
You’ve seen them on campus, shouldering cameras and backdrops, gripping microphones. They’re at athletic events and commencement, they’re in classrooms and labs and on the lawns, they’re everywhere, but always behind a lens.
This Tiger is an expert in communications, collaboration and engagement.
This super husband and father has made a super impact on Clemson's athletics digital media efforts.
A Clemson research study has revealed that closer monitoring of social media during active shooter incidents in U.S. pre-kindergarten through high schools is necessary to prevent the rapid spread of false information. This key finding by researchers from Clemson University and Western Kentucky University has just been published in Computers in Human Behavior.
Placing less reliance on monitoring software and modifying new media training to align with student-athletes’ habits and input will promote more positive and responsible usage on social networks. This is the key finding by researchers from Clemson University, Baylor University and University of Florida, and published in the International Journal of Sport Communication.
Clemson University business students have teamed up with Guy Harvey, the man behind both Guy Harvey Inc. and the Guy Harvey Research Institute (GHRI) to understand how social media can be used to tackle problems related to ocean wildlife conservation.
Clemson University communication studies students launched a new blog, Pawlitics, to highlight their partnership with WYFF News 4, the Greenville-based NBC affiliate. Using Clemson’s Social Media Listening Center (SMLC), students are tracking social media activity surrounding the midterm election, including races in South Carolina, North Carolina and Georgia.
Whether you’re a journalist seeking to supplement news coverage of a political coup or you’re a multimillion-dollar corporation trying to better serve your customers — hearing what people have to say is important business.
Lance Armstrong used Twitter to employ image-repair strategies in a way that cultivated followers and countered media reports. However, he neglected to enact any image-repair tweets following his admission to using performance-enhancing drugs in a nationally staged interview with Oprah Winfrey, researchers say.
To manage and promote his various endeavors, Monty Craig (right) has become a prolific user of social media and developing technologies, and he hopes to equip his students with professional skills that will allow them to succeed in the industry.