To truly understand Oriana Aragón’s story, you must know her roots. The grandchild of Mexican immigrants, Aragón grew up in San Diego, raised by a wheelchair-bound father and a mother battling cancer. She has been a session singer, a performer on the French Riviera, a retail floor covering store owner, a theater producer, and a first-time college student in her 30’s. She is a proud Latina, a single mother, a Yale graduate, a Ph.D. and – in her current incarnation – an assistant professor of marketing in Clemson University’s College of Business.
A stated goal of the Student Advisory Board this academic year is to engage their fellow College of Business students in all the development opportunities the university and business school make available to them. Mission accomplished, thanks in part to Abigayle Berendsen and Grace Hickman, the Student Advisory Board chairs for marketing and management, respectively. […]
It’s easy to be sold on Chris Norman. Whether you gauge the 24-year-old senior marketing major by his sincerity, scholarly achievements, or the infectious and ever-present smile on his face, it’s a good bet a bright future awaits him following graduation this month. Chris is a first-generation college graduate who is pondering either a career […]
Three students will be packing their bags this holiday season for Miami, Florida, where they will have a one-week experience of a lifetime. Seniors and native South Carolinians Amanda Compton, Jordan Dunlap and Cameron McIssac were recently selected to be junior host interns for the 2018 Capital One Orange Bowl where fourth ranked Oklahoma will […]
Department of Marketing faculty and students made the College of Business proud at a recent Society for Marketing Advances annual conference in West Palm Beach, Fla. Mary Anne Raymond, the College of Business’ Thomas F. Chapman ’65 Distinguished Professor of Leadership, received the international association’s coveted Axcess-Capon Distinguished Teaching Award. And, marketing students were given […]
Whether you donate to charities at the retail checkout counter due to guilt, or out of the goodness of your heart, chances are the “warm glow” it creates will likely result in you repurchasing from that business, according to a Clemson University business school researcher. So-called “checkout charity” is a phenomenon where customers are asked […]
The College of Business is welcoming 23 new faculty members for the 2018-19 academic year with research and teaching backgrounds highly-qualified to enrich the minds of tomorrow’s business leaders. “The start of a new academic year brings with it the excitement of new relationships and many new faces with a thirst for learning how to […]
Brooke West sees a law degree in her future, and this summer the rising junior at Clemson University has discovered the path she’s taking through the College of Business makes perfect sense. Brooke, a marketing major and political science minor, is interning in the United Kingdom as an aide to a member of Parliament. The […]
Ryan Mullins hit a trifecta in the world of academics in July. The associate professor of marketing in the Clemson University College of Business has won a research award, had another paper accepted in marketing’s flagship journal, and received a grant to further pursue research in his area of expertise – sales force management and […]
Rising senior Kelly Roy would have been right at home commuting to her summer internship in a golf cart. That’s because the home of the PGA Tour, her summer employer, is little more than a driver and a pitching wedge from her backyard. The 20-year-old marketing major lives in Ponte Vedra Beach, Fla., headquarters for […]
The Department of Marketing in the College of Business will enter its 31st year at Clemson University with Jesse Moore as its full-time chair. In naming Moore the sixth chair of the college’s second largest major, Dean Bobby McCormick removed the interim title Moore held for about 16 months. The Virginia native is entering his […]
Wendy York, associate dean at Stanford University’s Graduate School of Business, has been named dean of Clemson University’s College of Business. She will begin her new job in mid-July.
Having a sound marketing plan and being good on your feet presenting it are valuable attributes of any successful marketing professional. Those skills were put to the test in a competition among teams of Clemson University senior marketing students for their final project in Marketing 4500. “The course challenges students to find marketing solutions to […]
Challenging conventional wisdom is often met with resistance, but it can open minds to a different way of viewing long-held beliefs. Andy Poehlman, assistant professor of marketing at Clemson University, has done just that in recently published research on consciousness and its role in consumer behavior. In fact, interest in his research prompted the highly […]
Being your team’s go-to person for sharing market intelligence comes at a price, according to research conducted by a Clemson University marketing researcher. Recently published research by Ryan Mullins, associate professor of marketing in Clemson’s College of Business, examined intelligence gathering and sharing among marketing professionals at a Fortune 1000 company. The results showed that […]