Telling Clemson’s story through social media. It sounds easy, but there’s detailed planning behind the scenes. Words, images and video combined with timing, messaging and tone are important in channels with such instantaneous and expansive reach.

With his “Midwestern nice” charm, this amiable, down-to-earth Kansas City native is quick to credit others with success in delivering the university’s message. But his University Relations colleagues and partners know that he’s the Tiger behind the strategy.

Meet Robbie Fitzwater.

Title: Director of social strategy

Years at Clemson: 4

What I do at Clemson: Work with amazing people to tell the Clemson story and share our rich culture of learning with the world.

What I love about Clemson: Getting to work at a place that’s main goal is to empower so many through education and push the boundaries of knowledge through research. And getting to work with amazing people in pursuing the goal, what’s there not to love? I learn something new every day and sometimes even get to teach others myself.

Accomplishment I’m most proud of:  Professional accomplishment: Getting to work hands on with students each semester and getting to see those students go on to do amazing things with the skills gained on our team! We’ve had past team members go on to tell stories for brands like Sharpie, Adidas, Kraft, the Seattle Seahawks, Aetna and many more. Getting to be part of their journey is the best thing in the world! Personal accomplishment: Keeping my face from turning red long enough to ask my wife out on our first date. She still makes my face turn red.

Where I see myself in five years: I’ve never been in a role that existed five years before I held it, so it’s hard to say where I see myself in five years because hopefully whatever I’m doing doesn’t exist yet.

Last thing I watched on TV: Parks and Rec.

Guilty pleasure: Going for a jog, it sounds crazy but for me there is nothing that beats a jog.

One thing people don’t know about you: I’d love to one day do stand-up comedy. It may be really bad, but I’d love to give it a try.


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