Third Clemson University Give Day aims to top 3,500 donors
CLEMSON — At 12 a.m. Wednesday, April 4, the clock will start on Clemson University’s third annual Give Day, a 24-hour marathon to raise money for scholarships, teaching and facilities.
Volunteers and staff will collect donations by telephone, online and on campus from alumni, students, parents, employees and Clemson supporters. Last year, donors contributed more than $2 million on Give Day. While topping that dollar total would be great, the primary goal this year is to increase the number of individual donors from last year’s 3,200 to 3,500 this year.
“One of the more important aspects of Give Day is that we receive gifts from many first-time donors,” said Michele Cauley, associate vice president marketing/communications for development and alumni relations. “This day provides an opportunity to reach members of the Clemson Family we have lost touch with, many of whom will go on to become reengaged alumni and lifelong donors.”
Give Day was conceived to promote the importance of philanthropy and the power of individual donors. More than half of the gifts last year were made online; the average online gift was $134.97.
“Private gifts to the university are crucial to help achieve the goals of our ClemsonForward strategic plan, to attract the best and brightest students, to offer updated workspaces for faculty and staff and to keep the university competitive,” Cauley said.
Share Give Day news on social media using the hashtag #ClemsonGiveDay.
On campus, volunteers will give donors T shirts and snacks on the Trustee Lawn between Fort Hill Street and Calhoun Drive from 10 a.m. to 3 p.m. Radio personalities Qualk & Kelly from “The Roar” sports talk show on WCCP (105.5 FM) will be there to broadcast live from noon to 3 p.m.
Also on Give Day, several donors have pledged significant challenge gifts that can be unlocked if the number of donors reaches 500 by 11 a.m., 1,000 by 2 p.m., 1,500 by 5 p.m. and 2,000 by 8 p.m., respectively. Those challenges and the real-time cumulative total of gifts received will be updated throughout the day at www.clemson.edu/giveday.
“Over 3,200 members of the Clemson family came together last year, raising just over $2 million to support students, faculty, staff and facility funding priorities,” said Brian O’Rourke, vice president for Development and Alumni Relations. “We know that this year, we can have even greater participation with your help! Mark your calendars now to make your gift on April 4th and be part of one of Clemson’s newest and most impactful traditions.”