CLEMSON — Clemson University marketing professor Charles Duke has been selected to receive the Lifetime Achievement Award from the Marketing Educators Association (MEA).

Charles Duke

Charles Duke

The award is bestowed for long-term excellence in marketing education and long-term service and support for the organization above and beyond the ordinary. The award is presented when the occasion arises and has been given only three other times since being created in 2001.

“The MEA Lifetime Achievement Award, the highest honor given by the organization, recognizes Charles Duke’s contributions to marketing education and reflects his dedication to undergraduate education,” said Mary Anne Raymond, professor and chairwoman of Clemson’s marketing department. “We’re proud of Charles and appreciate what he has done for the marketing discipline.”

Duke is receiving his award this week at the organization’s annual conference in San Jose, Calif., where he will present a keynote speech. Duke also was presented the association’s 2010 Marketing Educator of the Year award.

Duke said he is honored to be recognized “as an example of student-centered faculty who are dedicated to undergraduate marketing education.”

Duke came to Clemson in 1989 after earning his Ph.D. from the University of Texas at Arlington. Prior to entering higher education, he worked as an analyst and manager in product services engineering, as well as strategic, financial and economic planning forecasting. Since coming to Clemson he has focused on teaching and education, curriculum development, assessment and undergraduate advising.

The Marketing Educators Association was established in 1978 and is the premier international organization devoted to advancing the practice and scholarship of marketing education.