Clemson’s Sonoco Institute welcomes new corporate member Digimarc Corporation
Digimarc offers an advanced barcode for easier retail checkout and increased consumer product engagement
CLEMSON — Clemson University’s Sonoco Institute of Packaging Design and Graphics welcomed new Corporate Member Digimarc Corporation to the ranks of its current members. Digimarc supports research and development activities, stimulates unique educational opportunities and ensures cutting-edge laboratory infrastructure at the Sonoco Institute.
“Digimarc is proud to be a member of the Sonoco Institute,” said Scott Wilcox, vice president of client services at Digimarc Corporation. “We believe Digimarc Barcode will soon become an integral part of how consumer product packaging is conceived and designed, and we’re excited to be involved with a university where packaging innovation is the core focus.”
The Sonoco Institute relies on its industry partners to sustain its mission. The membership program is a three-year commitment that includes benefits like discounts on industry-aligned seminars and workshops, print testing and evaluation services, an invitation to an annual members-only symposium and much more. Member support allows the Institute to provide professionally staffed and equipped research, development and demonstration facilities at Clemson University, ensure top-quality seminars and workshops, host interdisciplinary networking and business development events, stimulate cutting-edge graduate student talent and continually enhance student experiences with package design and graphics.
“Digimarc Barcode is a transformational technology in retail and the consumer-packaged goods industry and we’re excited to have Digimarc join us as a new member,” said Bobby Congdon, assistant director of the Sonoco Institute. “We know this partnership will bring unique value to our area of printing and packaging research and education as Digimarc continues to enhance methods for secure and efficient packaging.”
Digimarc Barcode is an advanced, imperceptible code added to product packaging, retail labels, POP displays and print material. It is reliably and efficiently scanned by consumer phones, associate mobile devices and retail barcode scanners. Retailers and consumer packaged goods manufacturers benefit from easier checkout, improved consumer engagement and supply chain efficiencies.
For more information on the Sonoco Institute’s membership program, visit SonocoInstitute.com/Membership.
The Sonoco Institute of Packaging Design and Graphics
The Sonoco Institute of Packaging Design and Graphics uniquely combines the synergies that exist between the gGraphic communications and packaging science departments at Clemson University. Founded in 2009, it is the only university program in the country with this one-of-a-kind, multidisciplinary approach to packaging. The Institute leverages its core campus strengths along with the knowledge and participation of its industry partners to make significant contributions at three levels: as an academic stimulator, an industry resource for training and research and a driving force to bring new technologies and innovations to the packaging and graphics markets. To find out more, visit SonocoInstitute.com or follow the institute on Twitter, Facebook, Instagram and LinkedIn.
Digimarc Corporation (NASDAQ: DMRC) is a pioneer in the automatic identification of everyday objects, such as product packaging and virtually any media, including print, images and audio. Based on the patented Intuitive Computing Platform (ICP™), Digimarc provides innovative and comprehensive automatic recognition technologies to simplify search, and transform information discovery through unparalleled reliability, efficiency and security. Digimarc has a global patent portfolio, which includes over 1,100 granted and pending patents. These innovations include state-of-the-art identification technology, Digimarc Barcode, as well as Digimarc Discover® software for barcode scanning and more. Digimarc is based in Beaverton, Oregon, with technologies deployed by major retailers and consumer brands, central banks, U.S. states, film companies and professional sports franchises, among others. Visit digimarc.com and follow us @digimarc to learn more about The Barcode of Everything™.