GREENVILLE — It is not every day that a university can unveil its product at the world headquarters of a company ranked seventh on Fortune 500 2014, but Clemson University will do just that.

Deep Orange 5, Clemson’s concept vehicle focused on personal urban mobility for mega cities in 2020 and targeted to generation Y and Z, will be revealed at the GM Renaissance Center in Detroit, Michigan on Wednesday, April 22 at 5:45 p.m. (EDT). The event will be live streamed on ClemsonTV.

Deep Orange 5, Clemson’s 2020 concept vehicle, will be revealed at the GM Renaissance Center in Detroit, Michigan April 22.

Deep Orange 5, Clemson’s 2020 concept vehicle, will be revealed at the GM Renaissance Center in Detroit, Michigan, April 22.

Deep Orange is a framework that immerses graduate automotive engineering students into the world of a future original equipment manufacturer and/or supplier. Working collaboratively, students, multi-disciplinary faculty, and participating industry partners focus on producing a new vehicle prototype each year.

Each project incorporates integrating breakthrough product innovations and new processes, providing the automotive engineering students with hands-on experience in vehicle design, engineering, prototyping and production from the time they enter into the academic program until graduation. For more information about Deep Orange, visit www.cuicardeeporange.com.

Clemson launched a social media contest Monday that will last through April 19 using the #DeepOrange hashtag to inspire participation by media and the public. The winner of the contest, a current Clemson student, will travel to Detroit and serve as the university’s social media engagement coordinator throughout the unveiling event. For more information about the social media contest, visit http://bit.ly/DOsocial.

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CU-ICAR
Clemson University’s International Center for Automotive Research is a 250-acre advanced-technology research campus where university, industry and government organizations collaborate. Clemson’s College of Engineering and Science offers master’s and Ph.D. programs in automotive engineering at CU-ICAR and is conducting leading-edge applied research in critical areas, such as advanced product-development strategies, sustainable mobility, intelligent manufacturing systems and advanced materials. CU-ICAR has industrial-scale laboratories and testing equipment in world-class facilities available for commercial use.