CLEMSON—Clemson University students and faculty from the department of communication studies are planning a full night of team coverage during President Barack Obama’s State of the Union Address, Tuesday, Jan. 28. Clemson is partnering with CBS affiliate WSPA TV, Illinois State University (ISU), and the American Democracy Project (ADP) to monitor online chatter from its Social Media Listening Center (SMLC) in Daniel Hall.

WSPA TV 7 On Your Side news anchor Amy Wood will use Spreecast, a social video platform, to host a live, interactive discussion of the State of the Union from the station’s Spartanburg, SC studios.

“7 on Your Side is excited to work with students and faculty from Clemson’s Social Media Listening Center,” Wood said. “We appreciate the university’s willingness to bring our viewers this unique perspective during the State of the Union address.”

Illinois State University’s ADP will host a live “tweet-up” from 7 p.m. until 11 p.m. during the president’s address. Students at ISU will assemble in a large lecture hall, watch the live broadcast, tweet about the event using the #ADPTDCsotu hashtag, and participate in 7 on Your Side’s live Spreecast. Students and faculty in Clemson’s Social Media Listening Center will monitor chatter surrounding the tweet-up and lead conversations during the Spreecast.

In addition to monitoring the tweet-up, Clemson students and faculty will collect social media data from users all over the United States and around the world as they react to the president’s address. At the conclusion of the event, the SMLC will identify overall public sentiment toward the president’s speech, as well as emerging themes and areas of particular interest to the American public.

Clemson communication studies professor Joseph Mazer is the director of the SMLC. He expects to see millions of social media conversations. Mazer will guide the chatter as it comes through the state-of-the-art facility.

“The Social Media Listening Center will allow us to capture the emotional temperature of social media chatter surrounding the president’s speech,” Mazer said. “We’ll explain why some people are quite comfortable using social media to express opinions they wouldn’t commonly share in face-to-face conversations.”

7 On Your Side is well plugged in to social media on many fronts. This is not the first time it reached out to Clemson’s SMLC to enhance coverage of big national stories. The station used information from the center during a live Spreecast for the 2012 elections and during the 2013 Super Bowl.

“As we saw working with Clemson University during the election and recent Super Bowl, it can make a real difference when you have the ability to drill down into the chatter that you’re seeing ‘pop’ in social media to find out what people are really saying,” Wood said.

Any one can participate in the live Spreecast. “Just open a free account at www.spreecast.com and, we’ll CU Chatter, Jan. 28 beginning at 7 p.m.”  Mazer said. Viewers may also link directly to the live Spreecast at www.wspa.com.

 

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The Social Media Listening Center is a collaborative initiative between Clemson Computing and Information Technology, the College of Architecture, Arts and Humanities and the College of Business and Behavioral Sciences.

Clemson University’s Social Media Listening Center features a 152-inch video wall, plus other video monitors and collaboration tables that allow users to configure and display data in myriad ways to fit their particular needs and areas of study. Powered by Salesforce Marketing Cloud’s Radian6 software, the Social Media Listening Center provides the platform to listen, measure and engage in over 150 million sources of social media conversations across the Web by capturing publicly available data from Facebook, Twitter, YouTube, blogs, online communities and mainstream news outlets. The Radian6 summary dashboard shows a graphic display of social media content to convey sentiment, share of voice, trend information, geolocation data and much more.

The American Democracy Project is a multi-campus initiative focused on higher education’s role in preparing the next generation of informed, engaged citizens for our democracy. The project began in 2003 as an initiative of the American Association of State Colleges and Universities, in partnership with The New York Times. The goal of the American Democracy Project is to produce graduates who are committed to being active, involved citizens in their communities.