Clemson to offer extensive agribusiness marketing seminar
CLEMSON — South Carolina agribusinesses can test their marketing skills without risking their own cash during a three-day seminar offered by the Clemson University Cooperative Extension Service.
The 17th annual Executive Marketing: Developing a Marketing Plan seminar runs Jan. 6-8 at Litchfield Beach and Golf Resort about 20 miles south of Myrtle Beach. It is designed to help farm operators boost profitability. Enrollment is limited and registration is required by Dec. 18. Contact Extension agribusiness consultant Scott Mickey at email@example.com for details.
Seminar topics cover market trends and outlooks, land value, financial planning, business management, supply and demand estimates, crop insurance and more. Additionally, a market simulation will allow participants to test various marketing tools and crop insurance products without risk. Participants also will write tailored marketing plans based on operational costs and profit requirements for their specific businesses.
“They set their own goals for what they want to do in the coming year and they leave with a plan for 2016,” Mickey said.
More than 450 farmers have taken the course over the past 16 years, he said.
Instructors include Mickey, an expert in crop insurance, government programs, market analysis and agriculture business management; along with Dave Kohl, professor emeritus at Virginia Tech and trends editor at Corn and Soybean Digest; and Jeff Beal, a market analyst with the Chicago-based advisory firm The Gulke Group and a frequent contributor to Al Pell’s Weekend Marketplace.