Clemson students win advertising challenge
CLEMSON — Two marketing students and a graphic communications student at Clemson University have won the annual Yellow Pages Association Advertising Challenge.
Marketing majors Molly Morrow of Cincinnati and Matthew Herrold of Simpsonville and graphic communications major Brittney Washington of Cordova designed two print ads and one Internet ad for U-Store-It, a self-storage company that the Yellow Pages Association selected as this year’s client in the competition. The Clemson students' entry was selected as the best out of nearly 1,000 entries from 150 schools, the most ever received for the competition. The student team received $2,500 and James Gaubert, faculty adviser and senior lecturer of marketing at Clemson, received $750.
“The students displayed great professionalism and knowledge in working on their entries,” Gaubert said. “Winning this competition is a testament to their commitment as well as the level of education received at Clemson.”
In addition to the monetary prize, the students will receive personal letters of recommendation from Yellow Pages Association president Neg Norton. Their work will be displayed on the Yellow Pages Association academic Web site, http://www.ypa-academics.org/cc/index08.html, and honored at the its annual convention.
“These directory ads are superb examples of how to break through clutter while still maximizing the communication of key product benefits,” the judges said of the Clemson entry.
The Yellow Pages Association Advertising Challenge asks undergraduate students at two- and four-year U.S. and Canadian colleges and universities to create print and Internet advertising for a Yellow Pages advertiser. The competition provides real-world experience for students interested in pursuing an education or career in advertising, marketing, graphic design or a related field.
Marketing and graphic communications are departments in the College of Business and Behavioral Science at Clemson. The marketing department has been recognized by the American Marketing Association’s Marketing News for its emphasis on undergraduate education that integrates classroom theory with industry practice. Graphic communications at Clemson blends traditional industrial education with modern technologies to develop leaders for the printing, publishing, imaging, packaging and allied industries.