Clemson students’ concept car on display at Toyota of Greenville
GREENVILLE — Automotive enthusiasts, engineering junkies and anyone who just likes cool cars can get an up-close look at the Toyota uBox, a concept vehicle developed by Clemson University automotive engineering students, at a party hosted by Toyota of Greenville from 4:30 to 6:30 p.m. Monday.
The event at 2700 Laurens Road is free to the public and will feature food and live music. Faculty, students and staff from the Clemson University International Center for Automotive Research (CU-ICAR) will be on hand to answer questions and discuss the project.
The Toyota uBox is the sixth-generation Deep Orange project, a program in Clemson’s graduate automotive engineering department. After being unveiled in April at the SAE World Congress in Detroit, the concept vehicle is back in its home state of South Carolina and will be publicly showcased for the first time at this event.
Deep Orange 6 is an urban utility concept vehicle for young car buyers of Generation Z. The car was created over a two-year accelerated product-development cycle in collaboration with graduate automotive engineering students at Clemson, transportation design students at ArtCenter College of Design and Toyota. The program challenges students to apply what they learn from faculty and industry experts in designs, vehicle innovations and engineering processes. The goal is to train future engineers to be innovators capable of designing vehicles that balance environmental consciousness, social adaptability and economic feasibility.
“The collaboration with Toyota was open and extremely fruitful,” said Paul Venhovens, BMW Endowed Chair for Automotive Systems Integration at CU-ICAR. “The Toyota management team asked all the right questions at the right time. They constantly challenged the students with justifying their design and engineering decisions based on the Toyota brand essence, real-world customers and what the students believed the future would embrace. This experience can simply not be gained from a text book.”
Learn more about the Deep Orange 6 homecoming event on the CU-ICAR website
Clemson University International Center for Automotive Research
The Clemson University International Center for Automotive Research is a 250-acre advanced-technology research campus where university, industry and government organizations collaborate. Clemson’s College of Engineering and Science offers master’s and Ph.D. programs in automotive engineering at CU-ICAR and is conducting leading-edge applied research in critical areas, such as advanced product-development strategies, sustainable mobility, intelligent manufacturing systems and advanced materials. CU-ICAR has industrial-scale laboratories and testing equipment in world-class facilities available for commercial use.