New partnership will give healthcare administrators unique tools to connect with patients in the digital age

CLEMSON — Clemson University’s Center for Corporate Learning Thursday announced a partnership with San Antonio-based Social Health Institute (SHI) to offer the first Digital Health Mini MBA Certificate Program.

logoThe new integrated six-course offering will teach students a unique approach to delivering thought leadership in the space of digital communication, social media communication and health care business management and will guide organization leaders through a cohesive curriculum in the practices of digital media and social media communication methodologies in the health care business.

The Digital Health Mini-MBA Certificate Program is a part of Clemson University’s Mini MBA Certificate Program offered by the Center for Corporate Learning, located in downtown Greenville in the One Clemson facility. The Mini MBA Certificate Program offers business professionals the opportunity to sharpen leadership skills, learn advanced marketing techniques, develop methods for successful project execution, build ROI decision-making processes and devise successful business strategies. The Digital Health Mini MBA will be an additional certificate program available for health care leaders and professionals seeking educational opportunities in digital communication and social media communication as an integrated approach to innovative health care business.

shi-logoThe Digital Health Mini MBA Certificate Program will accept applications through March 31. The six courses – one a month – will be offered over a six-month period, beginning May 15 and finishing Oct. 16.

“We wanted to create a unique opportunity for health care professionals to gain cutting-edge educational training combined with business best practices and do that in an academic setting,’ said Bobby Rettew of the Social Health Institute.

“Partnering with SHI and the Mayo Clinic allows Clemson to offer an unparalleled educational experience for health care professionals, enabling them to gain practical knowledge of cutting-edge medical technology,” said Gregory Pickett, senior associate dean for the College of Business and Behavioral Science at Clemson University. “Participants will increase their marketability in the field and patients will ultimately receive a higher level of care as a result of implementing these leading-edge initiatives.”

Health care leaders interested in applying should go to http://www.socialhealthinstitute.com/clemson/ and complete the application by March 31.

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Center for Corporate Learning
Clemson University’s Center for Corporate Learning designs and develops continuing, professional and executive education programs. Through partnerships with faculty, community leaders, industry consultants and entrepreneurs, the center offers custom and open enrollment programs designed to improve clients’ performance and competitiveness.

Social Health Institute
The Social Health Institute is a consultancy focused on digital communications in health care. The company is based in San Antonio and has offices also in Austin, Texas, and Greenville. SHI shapes strategies that connect health organizations with public conversations. Beyond the delivery of expertise, it empowers by training organizations for success in the new world of public engagement.