CLEMSON – Clemson University’s social media team has earned the second spot at the top of the rankings for NCAA Division 1 institutions in a new report by the makers of social media competitive analysis software Rival IQ and higher education marketing agency Up&Up.

Clemson Instagram engagement

Clemson Instagram engagement

The report analyzed engagement data on Facebook, Twitter and Instagram for more than 300 NCAA Division 1 schools.

Clemson ranked No. 2 overall, No. 3 on Instagram, No. 7 on Facebook and No. 11 on Twitter.

“Clemson’s social media success is a result of collaboration across campus with students, faculty and staff and with members of the Clemson Family beyond our campus who connect with us and share content that helps make our story even richer.  We are grateful for this honor,” said Kesha Williams, director of Social Media.

The staff at Up&Up in Greenville was pleasantly surprised to see a neighboring university land at the top of their report.

“When we looked at the final data set, we couldn’t have been more excited to see our friends at Clemson University in the No. 2 spot,” said Matt McFadden, Up&Up director of marketing and strategy. “How they got there is pretty clear. While these rankings were for the main institutional social accounts, it takes a unified effort across campus to build the level of engagement that Clemson has.

“Collaboration amongst the university accounts, alumni, athletics, student affairs, development and the colleges and other departments is a key reason Clemson ranks so high.

Together, they were able to leverage significant stories from individual entities – a wildly successful capital campaign, great student and alumni stories, athletics success, their first ‘Give Day’ – by consistently sharing these across each other’s social channels. This grew their audiences, reach and ultimately engagement. They’re a model other institutions should study.”

The report data was gathered through a methodical study of the NCAA Division 1 schools’ performances across social media channels.

“The rankings were computed using a weighted score of audience size, number of times universities post on social media channels and engagement,” said McFadden. “Engagement is defined as measurable interaction on social media posts, including likes, comments, favorites, retweets, shares and reactions. The highest-ranking universities have high engagement rates with average or better audience size and posting volume.”

Clemson Social MediaSocial media is rapidly evolving and finding new ways to captivate an audience is essential – a challenge Clemson’s social media team embraces enthusiastically.

“We’re constantly experimenting with new ways to connect with our community,” said Clemson marketing coordinator Robbie Fitzwater, who collects dynamic content for the school’s social media sites from staff and students. “Empowering and organizing a broad range of university storytellers around one consistent effort has allowed us to tell the most authentic Clemson story possible.”

Fitzwater noted that Clemson’s social shares have increased more than 500 percent in the last year, indicating the content is resonating and igniting passion within the community.

“Our success really is a testament to the great people here at Clemson. The staff and student content creators bring fresh ideas and a diverse perspective to the content we publish, which allows us to move fast, stay ahead of the curve and have a lot of fun in the process,” he said.