photo of Mark Land

Mark Land

CLEMSON — A communications executive with more than 30 years’ experience in journalism, industry and higher education has been named Clemson University’s first vice president of university relations.

Mark Land, associate vice president of public affairs at Indiana University, will lead Clemson’s external and internal communications, direct the university’s creative and marketing services, and serve as university spokesman. He will begin his tenure Aug. 22.

“While I have thoroughly enjoyed my time at Indiana University (IU), I am humbled to be selected as Clemson University’s first vice president of university relations, and thrilled to have the opportunity to further strengthen the university’s reputation, raise its visibility among our key audiences, and share the story of the impact Clemson is making through its teaching, research and extension services,” Land said.

Land joined IU as associate vice president for public affairs in June 2011. There, he served as university spokesman and oversaw media relations, internal communications and social media teams on IU’s flagship campus in Bloomington and the university’s large campus in Indianapolis. He also handled presidential, executive, crisis and public affairs communications for the university.

While at IU, Land helped lead a reorganization of the university’s communications and marketing organization, implemented communication efforts that increased social media activity and engagement, developed new communication products, and enriched storytelling through innovative use of multimedia and emerging technology.

Prior to joining IU, Land spent eight years as a leader in the corporate communications department at Cummins Inc., an Indiana-based Fortune 200 global manufacturer of diesel engines, power generating systems and related technologies. Land also spent 18 years as a newspaper journalist, most of it as a reporter and editor for Gannett Co. newspapers in Indiana, New York, Michigan and Pennsylvania.

“Mark has a proven record of success in higher education, corporate communications and journalism, and I’m confident he will help Clemson communicate the powerful story of its academic quality, research and outreach, and its efforts to fulfill its land-grant mission by helping the citizens of South Carolina prosper,” said Clemson President James P. Clements.

While at IU, Land served as chair of the Big Ten Academic Alliance’s University Relations Council. He is a member of the executive committee for the Association of Public and Land-grant Universities’ Council on Strategic Communications, and recently was elected to the Arthur W. Page Society, the world’s leading professional organization for senior public relations professionals.

He earned his B.A. in journalism from Indiana University, and an MBA from Columbia University Business School. Land and his wife Karen, an arts communicator and artist, have one grown daughter.

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