Clemson, Founders Federal Credit Union announce campuswide partnership
Founders goes “All In” with major sponsorship of Clemson Athletics and Clemson University
GREENVILLE — Clemson University, Founders Federal Credit Union and JMI Sports announced a comprehensive seven-year partnership that expands Founders’ commitment to Clemson Athletics and Clemson University.
As part of this agreement, Founders is now the Official Credit Union Partner of the Clemson Tigers and Clemson University, and will have an enhanced presence in the Clemson community with expanded visibility in athletics and greater integration into campus life and student events. In addition, Founders will now be offering its members a Clemson cobranded debit card this fall.
“Founders believes in supporting universities throughout our service areas and we are a longstanding supporter of Clemson University,” said Bruce Brumfield, Founders president and CEO. “This enhanced partnership will allow us to become an integral part of both the athletic and the on-campus Clemson experience.”
“We are thrilled to play a role in building a long-term and expansive partnership between Clemson and Founders,” said Scott Morris, president of Clemson Sports & Campus Marketing. “Building the Founders brand through a relationship with Clemson is smart business. Founders is the presenting sponsor of the Homecoming football game and its brand will be especially prominent throughout Littlejohn Coliseum as seen on the basketball court and other areas.”
Additionally, Founders will enhance life on campus for Clemson students through its active sponsorship of major events and programs year-round, including being a proud partner of Clemson’s new bike share program, supporter of Campus Recreation and more.
“We are very excited that Founders is expanding its partnership with Clemson and enhancing campus life by investing in sponsorships for programs and events like homecoming, orientation, move-in weekend and welcome back week,” said Almeda Jacks, vice president for Student Affairs. “Our strategic partnership with Founders is providing wonderful opportunities to positively impact the experiences of our students on our campus.”
This partnership is one of the first major Total Campus Marketing partnerships signed since JMI Sports, operating as Clemson Sports & Campus Marketing, was named the long-term corporate sponsorship and multimedia rights partner for Clemson University earlier this year. The Founders agreement also includes a commitment to Head Football Coach Dabo Swinney’s All In Team Foundation.
“This sponsorship allows Founders to expand our reach in the Clemson market with maximum exposure on campus and throughout Clemson Athletics,” said Nicki Nash, Founders chief marketing officer. “We are thrilled to be an even larger part of the Clemson community, to expand the reach of our dynamic products and services — and especially — to introduce a cobranded Founders Visa debit card to our Clemson audience.”
Founders, the state’s largest credit union, has made a total commitment of nearly $6 million over seven years to sponsorship investments in Clemson Athletics and Clemson University, according to Morris.
Founders Federal Credit Union
The credit union, one of the largest and most innovative in the nation, was founded in 1950 in Fort Mill, South Carolina, to provide financial services to the employees of Springs Industries Inc. Founders serves over 210,000 members with 30 offices and three service centers in North and South Carolina. The credit union has over $2 billion in assets.
JMI Sports is a full-service collegiate marketing firm providing the highest quality management of athletics multimedia rights. By breaking new ground in the creation of Total Campus Marketing programs, JMI Sports is able to maximize the economic potential of universities. Clients include Clemson University, University of Kentucky, University of Pennsylvania and the Ivy League, as well as the University of Georgia and Columbia University, in joint ventures with IMG College. JMI Sports is also a highly regarded project manager for the development of collegiate and professional sports facilities. JMI Sports was founded in 2006 by CEO Erik Judson, and technology entrepreneur John Moores, former owner of the San Diego Padres.
Clemson Sports & Campus Marketing
JMI Sports is the official multimedia rights and corporate sponsorship partner of Clemson University. Operating as Clemson Sports & Campus Marketing, JMI Sports provides Clemson with enhanced campus-wide marketing services, building upon the strategic expansion of Clemson’s athletics multimedia and corporate sponsorship programs. In the process of generating significant new revenues for the University and enhancing the Clemson experience, the partnership assists in building the Clemson brand and expanding its fan base.