Joe Galbraith, associate athletic director for athletic communications at Clemson University, is moving to a new role as associate vice president for Strategic Communications, University Relations Vice President Mark Land announced.

Joe Galbraith

Joe Galbraith

In his new role, Galbraith will lead Clemson’s media and public relations and a team providing communication support to the university’s seven colleges and key administrative units in alignment with the ClemsonForward Strategic Plan. He also will be responsible for campus and crisis communication.

“Joe’s demonstrated success at Clemson, and the respect he has earned from colleagues across the university during his tenure at Clemson Athletics, propelled him to the top of an extremely competitive field of candidates, and I couldn’t be more excited to have him on the University Relations team,” said Land.

“Under Joe’s leadership, the communications organization at Clemson Athletics has become a national model for audience engagement, creativity and innovative storytelling. Beyond that, his collaborative working style and big-picture orientation make Joe an ideal fit for University Relations as we continue to look for more effective ways to protect, reflect and enhance Clemson’s national reputation.”

Clemson Athletics was the only collegiate finalist for the “Best in Social Media” category of the Sports Business Awards in 2017 and has been recognized three years in a row for its exemplary media relations as a “Super 11” by the Football Writers of America.

“Having the great fortune to work with many of the talented individuals in University Relations during my time in athletics, I’m excited and grateful for the opportunity to be a part of the UR team and broaden our strategic communication efforts across the Clemson community,” Galbraith said.

Before coming to Clemson in 2013, Galbraith was Mississippi State University’s assistant athletic director for Media Relations, where he oversaw the daily operations of the athletic media relations department. He worked to develop and implement the school’s internal, external and social media communications strategy.

Galbraith also was the assistant director of communications for Florida Citrus Sports in Orlando for three years. During that time, he was the media contact for the Capital One Bowl and the Champs Sports Bowl.

Galbraith earned a bachelor’s degree in business administration from Mississippi State in 2001. He is a member of the College Sports Information Directors of America and National Association of Collegiate Marketing Administrators and has been a featured presenter for both associations, with emphasis on new media and social media efforts in collegiate athletics.