The Department of Marketing in the College of Business will enter its 31st year at Clemson University with Jesse Moore as its full-time chair.

Jesse Moore, Marketing, chair

Jesse Moore becomes the 6th chair to lead Clemson’s marketing program.
Image Credit: University Relations

In naming Moore the sixth chair of the college’s second largest major, Dean Bobby McCormick removed the interim title Moore held for about 16 months. The Virginia native is entering his 22nd year as an educator in the Department of Marketing, which he said is strong and growing with more than 650 majors.

“We have high-caliber students and award-winning educators whose research quality and publication placement are better than ever,” said Moore. “But improving our students’ educational experience is a continual process, so we are constantly assessing curriculum to ensure it is current and relevant to meet evolving market needs.”

Eight students were awarded the first degrees in marketing in 1987. Since then, more than 4,400 students have graduated from Clemson’s marketing program.

“I am confident our marketing program will thrive under Jesse’s leadership,” McCormick said in announcing the full-time appointment. “During the interim period, Jesse showed he is prepared and well-suited for this new challenge.”

Prior to joining the Clemson faculty in 1997, Moore worked in banking and the retail and brand management industries and served as a U.S. Army officer. He had active duty tours in Germany and Arizona before being honorably discharged at the rank of captain.

In addition to reviewing the undergraduate curriculum, Moore said another priority will be rebranding the master’s program.

“We want to elevate and grow the master’s program. Part of that process involves revamping the curriculum,” he said. “That process has already begun and we hope to eventually move the master’s program to campus from Greenville.”

Jerry Waddle was the marketing program’s first chair. Others leading the department included Norman Kangun, the late Richard Reese, Greg Pickett, College of Business senior associate dean and director of MBA programs, and Mary Anne Raymond, the college’s director of corporate relations.

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