Students who are current on what’s trending in their chosen business field are more competitive in a constantly changing marketplace.

That’s why the College of Business’ Erwin Center for Brand Communications is again offering free Wall Street Journal digital subscriptions to business school students, faculty and staff this fall.

Wall Street Journal, Erwin Center, subscription

Made available for the first time last fall, the online subscription to the business-focused newspaper is being renewed by The Erwin Center for Brand Communications and is available to College of Business students, faculty and staff at no cost.

“The Wall Street Journal is a great resource and learning tool for keeping current on what’s happening in business and we encourage all who are eligible to take advantage of the offering,” said Donna McCubbin, a senior lecturer, who teaches BUS 1010.

The highly respected print and online newspaper has one of the largest circulations in the U.S. with more than 2.3 million subscribers. It is published in print and digitally six days a week by Dow Jones & Company.

“This trusted and easily accessible news source enables students and faculty to get constant updates on what is relevant today,” said Katie Hildebrand, executive director of the Erwin Center for Brand Communications. “The online subscriptions make it easy to access news quickly. Whether you’re in marketing, brand communications classes, finance or economics, the Wall Street Journal is relevant to every educational discipline.”

Currently, about 40 percent of the nearly 4,600 College of Business students, faculty and staff eligible for the free subscription have taken advantage of it. McCubbin said the college is hoping those numbers will grow as the 2018-19 academic year commences.

“The Wall Street Journal gives students a real-world understanding of business on a day-to-day basis,” McCubbin said. “At least one WSJ article is discussed by Business 1010 students each week. When we discuss each of the business disciplines, an article is selected that affects that discipline. It makes for an engaging discourse relating to something current in the business world.”

FIN 3080-Financial Institutions and Markets, likewise, integrates the Wall Street Journal’s news coverage into its assignments, according to Daniel Greene, assistant professor and course instructor.

“Students have three current events assignments during the semester and I encourage them to make use of the Wall Street Journal subscription,” Greene said. “For each assignment, they choose a recent article that relates to a concept that was covered in class. Their charge is to write a summary of the article, including a main takeaway and how the article’s content relates to the concepts covered in class.”

Greene sees the assignment as a great tool to connect concepts discussed in the classroom to recent developments in the financial industry.

“Students seem eager to complete the assignment, more so than online quizzes. In evaluations they provide it is often mentioned that they like how the class relates to current events.”

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