On June 10, Clemson University and Scholastic sent first-grade students home with books to ensure that young Tiger fans put reading first. Clemson football head coach Dabo Swinney, his wife Kathleen, and representatives from Scholastic and Clemson University were on hand to read to kids at Memorial Stadium’s WestZone and celebrate the launch of “Tigers Read!,” a summer reading intervention program. The program is a joint effort involving Clemson University’s Reading Recovery and Early Literacy Training Center, Clemson’s Eugene T. Moore School of Education and Dabo’s All In Team Foundation.

Clemson TV captured the Swinneys reading to kids with help from Clifford the Big Red Dog. The video below features interviews with Dabo Swinney; C.C. Bates, director of the Clemson University Reading Recovery Training Center; and Patrick Cucci, executive consultant at Scholastic; about the importance of initiatives such as “Tigers Read!” More importantly, the video captures the doughnut portion of the event and some respectable dance abilities from Dabo and the kids in attendance.

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Click to view Clemson TV’s feature video, “More than a Football Coach.”

The event received coverage from numerous publications; including Greenville Online, Fox Carolina and the Herald Online in the days following the event.