It doesn’t take long for creative and engaging videos to “go viral” in today’s society. We see countless examples of it each and every day through various social media platforms.

The latest example at Clemson University took place Tuesday, July 10.

By now, many people are aware of the ongoing #LipSyncBattle featuring police departments across the country. It has permeated Facebook feeds nationwide, providing plenty of laughter and light-hearted moments along the way.

Members of the Clemson University police, fire and EMS departments collaborated in a memorable performance for the ages. Within 24 hours of the video’s posting to CUPD’s Facebook account, it created the following engagement totals:

  • 533,000 views
  • 17,600 shares
  • 10,500 reactions (likes, etc)
    Members of Clemson University police, fire and EMS departments together lip syncing a video as part of a social media challenge

    Members of Clemson University police, fire and EMS collaborated this week in a viral video as part of the nationwide “lip sync challenge” driven by social media.
    Image Credit: Clemson University Relations

What’s amazing is the fact the video was filmed about 24 hours prior to its release. It all began Friday, July 6 when I received separate phone calls from Megan Faris of CUPD and Jennifer Thackston of the Fire Department. To my amazement, both said they wanted to perform the same song — “Roar” by Katy Perry. Perfect song choice, I thought to myself. I urged them to think about a potential collaboration, because most of the Lip Sync Battles online originated from police departments.

I made some calls and by Monday we were able to arrange the necessary equipment through Broadcast Productions in the Clyde V. Madren Center. Richard Griebno accompanied me to the Fire Station on campus and mounted GoPro cameras inside a police SUV and a fire truck. We did two takes at each location, and met after lunch at 1 p.m. for a collaborative group shot in Lot R-3 (or Lot 6, to you IPTAY donors) near Memorial Stadium.

Griebno and Eric Rodgers used two cameras — one on a tripod and a handheld — to get the shots needed, while Tina White was on site to help direct. Glenn Spake brought the creativity as he held his phone playing the song up to the CB radio and played it over Chief Bill Daniel’s truck speaker. Only one thing was missing … an actual Tiger mascot. I was able to secure one from the athletics department, and we were done by 2 p.m.

Thank you to each of the volunteers from CUPD, Fire and EMS for participating in the fun project, and to Broadcast Productions for an incredible turnaround to have it ready for public consumption so quickly.