Clemson University’s Erwin Center for Brand Communications, part of the College of Business, brings business-world reality into the classroom by providing students with opportunities to solve real-world business challenges. Teams of students across a broad spectrum of educational disciplines were challenged last semester with developing a brand campaign for McLaren Automotive, one of the world’s […]
A new portal will open the door for working professionals to enhance their career potential this fall through Clemson University’s MBA program. About 100 online students are expected to begin their MBA journey in the first year of the MBA Online program, which begins this fall when the College of Business launches its completely remote […]
Top marketing officers from some of the leading agencies and consumer brands will be featured at a CMO Summit this fall, hosted by the College of Business’ Erwin Center for Brand Communications. In partnership with Forbes, The Erwin Center’s two-day summit, “The Art and Science of Building a Brand,” will expose the Clemson University community […]
Artificial intelligence has the potential to improve one’s quality of life. Finding ways to bring that potential to fruition is the challenge. A team of management and information systems students at Clemson University was up to that challenge in a case study competition against 15 other universities recently, placing third in their quest for finding […]
Marketing students are wasting little time in capitalizing on a generous Cornerstone Partner Gift to the Clemson University College of Business. The Clemson Professional Sales Club is in business after recently having its charter approved by the university. A six-member leadership team led by junior marketing majors Alexis Hale and Bailey Whetter has begun recruiting […]
Five Clemson University entrepreneurs received a boost to their burgeoning start-up Sunday night when they received a $100,000 commitment from Shark Tank panelist Mark Cuban. Cuban, a billionaire entrepreneur and one of five panelists on the Sunday night ABC TV series, agreed to invest $100,000 in Kanga Kase Mate, a lightweight, insulated cooler that keeps […]
Women occupying the C-suite are prone to living a far more precarious existence than men, according to a study conducted by a Clemson University researcher in the College of Business. Minxing Sun, a clinical assistant professor of finance, said a study which examined the dismissals of chief executive officers in public companies found that females […]
Creating exposure for what you believe is the next best thing can be the difference between success and failure for an entrepreneur. Clemson University College of Business management graduate Logan LaMance ’18 and his Tiger business partners are getting that coveted 15 minutes of fame they hope will lead to success. On April 7, they will pitch their business idea on “Shark Tank,” the ABC series that airs 10 p.m. Sundays.
Bringing together interdisciplinary minds to solve real-world issues is one of the focuses of the College of Business as it prepares students to be business-ready upon graduation. A perfect example of that collaboration was on display last month in Florida when Sydney Puffer, a marketing and accounting major, and Sal Tinnerello, a finance major, teamed […]
When 10 seniors gather later this month for an early graduation celebration, they’ll be acknowledging more than four years of their classroom achievements in the College of Business. The graduating charter members of the Minority Business Student Association (MBSA) will also be toasting to a legacy they are leaving at their alma mater which will […]
Clemson University is opening its MBA entrepreneurial students’ eyes to what has traditionally been a blind spot in graduate business programs nationwide. Resilience, often ignored but a vital life skill business professionals need to overcome the stressful ups and downs of their career journeys, is taking center stage in an MBA class at Greenville ONE, […]
Giving back to the community is a good business practice and Clemson University MBA students are doing so in a way that benefits a worthy cause, challenges their skills and connects them with the community. The MBA Student Association (MBASA) is hosting its second annual fundraiser, “One Main Roar,” on Friday, April 12 to raise […]
One of the most basic concepts of economics involves supply and demand. But there’s far more to the social science than the availability of a commodity, product or service and what consumers are willing to pay for them. Just ask Ashleigh Gwarjanski, a senior economics major who says understanding the principles of economics has been […]
Craig Wallace of the University of Denver will become the new Department of Management chair in Clemson University’s College of Business.
Supply and demand is well-recognized as the driving force behind the ups and downs of stock market prices. Further, prices seems to be sensitive to the overall mood of the market. What isn’t as well established is the investor profile most responsible for artificially inflating or deflating the values of stocks. Research conducted by a […]