Chrysler Corp., acquired American Motors, Prozac made its U.S. debut, as did The Simpson’s cartoon – all events occurring in 1987 that were accompanied by huge marketing campaigns.

One of Clemson University’s most significant marketing milestones also took place in 1987 when the first degrees in marketing were awarded to eight students. ALL IN for 30, marketing, anniversarySince then, more than 4,400 students have graduated from Clemson’s marketing program.

To recognize that business education landmark at Clemson, a 30th anniversary, “ALL IN for 30” celebration, will be held Sept. 9 from 2-5 p.m. in the Sirrine Hall courtyard prior to the Auburn-Clemson football game. College of Business marketing alumni, donors and their families are invited to attend.

Mary Anne Raymond, former department chair and lead organizer of the anniversary celebration, said the Sept. 9 event will recognize the program’s accomplishments, including the many successful careers it launched.

“Marketing has grown to become the second largest major in the College of Business and we continue to grow the program to give our students a competitive edge,” said Raymond. “Many successful careers were spawned from this major and we are expecting a great turnout from some of those graduates and their families.”

A lot of marketing talent has passed through Sirrine’s threshold since 1987, and will continue to until construction on the new business education building across from Bowman Field is completed in 2020.

One of the program’s early talents was Mark Dodds ’88. As vice president of Cisco’s Northeast operations, he leads 300 sales professionals who generate $2.5 billion in sales to the technology giant’s largest enterprise customers.

“I have very fond memories of my time at Clemson, where I learned many of the foundations that I use every day in my job,” Dodds said. “Beyond staples like finance and marketing, the most important takeaway was how hard work and discipline pay off. The engagement opportunities inside and outside the classroom also honed my soft skills, which are important for someone in sales leadership.”

Dodds remains connected to the program by hosting marketing students at Cisco’s Manhattan offices during the department’s annual “Gateway to World Markets” trip to New York City in May. He said the anniversary celebration is a great opportunity for alums to renew acquaintances and celebrate the program’s accomplishments.

“Many career foundations were built by the Clemson marketing program. What better way to celebrate than to recognize the many successful careers it has launched.”

In its three decades of existence, the marketing program at Clemson has had only five people leading the department.

Jerry Waddle was the department’s first chair. Others chairing the program include, Norman Kangun, the late Richard Reese, Greg Pickett, College of Business senior associate dean and director of MBA programs; Raymond, director of corporate relations and Jesse Moore, current department interim chair.

Raymond said the anniversary observance will also support student engagement opportunities and faculty development through a fund-raising event.

“Our theme is “ALL IN for 30!” We’re hoping marketing alumni will contribute ‘thirty something’ to support student opportunities and engagement and faculty development,” Raymond said. “Whether it’s thirty-five hundred, thirty one dollars to commemorate the national championship or thirty dollars, all donations are greatly appreciated.”

Contributions are 100 percent tax deductible and will support the continuing excellence of the marketing program, its students and faculty. To contribute, go to https://cualumni.clemson.edu/give/business and choose Marketing Excellence Fund as your designation.

Lead sponsor for ALL IN for 30 is Scansource, and supporting sponsors are Integro and Founders Federal Credit Union. To register for the 30th anniversary celebration, go to http://bit.ly/2u4cUSs.

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